Friday, May 2, 2008

Lamborghini wants less Audi DNA in its products

Lamborghini

Say what you will about the Germanification of Lamborghini; it's producing damn good cars. Audi's stake in the Raging Bull has helped move Lamborghini from a quirky, inscrutable supercar producer to a purveyor of some of the finest road-going rockets our generation has ever seen. But according to Audi pres Stephan Winkelmann, the magic number for cross pollination of the two brands is 20-percent. "In the future, we will always work together just on the hidden parts – parts that will not touch the DNA of Lamborghini," Winkelmann told Autocar.

That pronouncement by Winkelmann is an attempt to quell criticism that the Gallardo shares too many components with the Audi R8 and that the majority of parts sharing will include unseen components, like electrical, plumbing and other, smaller pieces. "We have a quality benchmark with Audi," Winkelmann said, "[Lamborghini] gets the best and fastest, and Audi gets us the cheapest."