The late eighties is when it all happened for Japanese luxury vehicles in North America. But by the time Lexus and Infiniti launched in 1989, Acura was already on the market for three years. Since then, Acura customers in the U.S. looking to finance new cars went through the same American Honda Finance Corporation that bankrolls the purchases of new Honda cars, trucks, vans, motorcycles, lawnmowers, outboard marine engines and everything else the Japanese industrial giant builds (to the possible exception of corporate jets and robots), not to mention the establishment of new dealerships and all that entails.
That's all about the change with American Honda Motor Co.'s announcement of the launch of Acura Financial Services, a new financing arm for the company's luxury division that will handle the purchases of new Acuras. The move is part of an effort to distance Acura from the more commonplace offerings of its parent company, and to give the division its own look and feel. A strange time to launch a new financial company,
