Kia Ray Plug-in Hybrid Concept is designed in a lowered mono-volume curvaceous shape for improved aerodynamics, while the use of lightweight and eco-friendly recycled materials is what had made it called EcoDynamics. To support this, the Ray” employs new “cool car” technology, including nano-laminate films and cool-glazing materials to reduce solar heat and demonstrate how keeping the interior cool while reducing air conditioning loads and greenhouse emissions. In addition, The “Ray” interior is also stuffed with eco-friendly recycled materials, which is strengthened by green technology feature of the all-new GreenEdgeTM system by Infinity® Audio.
Kia Ray Plug-in Hybrid Concept is powered by an all-aluminum 153-horsepower Gasoline Direct Injection (GDI) 1.4-litre engine mated to a permanently-engaged fixed ratio Continuously Variable Transmission (CVT), which is used in combination with a 78kw electric motor. To encourage economical driving, the “Ray” is equipped with an engine-power saving alternator management system and a toggle gear-shift indicator. Moreover, the custom-designed low-rolling resistance tyres with a hexagon pattern in narrow 20-inch (195/50R20) construction also contribute to improve efficiency.