Monday, March 24, 2008
Audi Q7 hybrid won't be making it to the U.S
While premium hybrid SUVs haven't proven their worth in the U.S. market yet, automakers will have a good fix on whether or not offering a gasoline-electric hybrid 'ute is good business sense in the coming years. Audi has apparently already made the call, and after studying the business case and watching the U.S. dollar tank, it's decided that the Q7 hybrid SUV is not bound for U.S. shores.
"It was a very hard car to make the numbers work," according to Johan de Nysschen, Audi's brand head in the U.S. "We will not do the hybrid Q7 as a conventional product offering," de Nysschen continued, saying only that a few hybrid Q7s will make the trek across the pond and find their way into the hands of "commercial" entities.
However, all is not lost for a fuel-sipping version of Audi's land yacht, with the eminent arrival of the diesel Q7 in the next year or so, the SUV will spearhead Audi's diesel offerings, followed by an oil-burning A4 around the turn of the decade.