The Ford Taurus hasn't even hit the market yet, but it's already beginning to win props from the press. Esquire has entered the award fray by picking the new Taurus SHO as its inaugural 2010 Car of the Year. The long-running men's magazine has three criteria for its award: terrific ride and handling with plenty of speed; attractive sheetmetal that elicits stares; and an attainable price point. Editor-in-chief David Granger says that the SHO hits all the marks, as the twin-turbocharged Ford was the unanimous winner amongst Esquire editors.
Esquire correspondent (and Automobile Magazine columnist) Ezra Dyer added that the SHO was a good every day driver that "happens to have a secret under the hood." We're pretty sure 365 horsepower is enough juice to fall in the 'sleeper' category. Ford is, for obvious reasons, pleased with its latest piece of hardware, adding that "we trust that customers will be equally impressed."
Oh, and before you ask ('cause we did) – although the Taurus SHO hasn't hit the market and the official media drive hasn't happened yet, Esquire did manage to secure a drive of the car before they handed out the award, although it isn't immediately clear what other cars were considered for the award. Interestingly, the magazine's article apparently doesn't actually delve into the area of driving impressions, so Ford says it was copacetic with the pre-embargo coverage. Us? We'll finally get our chance to flog the SHO very soon,
[Source: Ford]
PRESS RELEASE:
2010 FORD TAURUS NAMED ESQUIRE'S INAUGURAL "CAR OF THE YEAR" FOR MEN TO DRIVE, EVERYDAY
DEARBORN, Mich., June 10, 2009 – Esquire magazine editors evaluated nearly a dozen significant new cars – using some unique subjective criteria – before naming the 2010 Taurus SHO as its inaugural Car of the Year. The article appears in the magazine's July issue, on newsstands today.
"We had three main criteria in selecting the Esquire Car of the Year," explained David Granger, editor-in-chief. "The vehicle needed to be a pleasure to drive and be capable of shortening your breath when you slam down the pedal. It needed to be gorgeous and aggressive, capable of eliciting stares and gawks. And it needed to be attainable – a vehicle that most men actually can buy and drive. The new Taurus SHO nailed all of these parameters."
Competing with some of the best luxury sedans in the industry, Taurus SHO was the editor's unanimous choice.
"The reason we care about the new Taurus can be boiled down to four words: Looks good, goes fast. With a 3.5-liter turbo V-6, dubbed EcoBoost™, you get V-8 power with V-6 fuel economy," said Esquire automotive correspondent, Ezra Dyer. "The SHO is a sleeper – a vehicle you can live with every day, that happens to have a secret under the hood."
The response from the Taurus team?
"We're thrilled and honored with this award," said Frank Davis, executive director, Ford North American Product Programs. "Taurus – and the SHO model honored here – are Ford's flagship sedans. We trust that customers will be equally impressed."
